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Media - The Forum on Supply Chain Risk + Compliance Management 2016

Global sales of smartphones to end users totaled 344 million units in the second quarter of 2016

Apple Had Three Consecutive Quarters of Slowing Demand as Sales Declined 7.7 Percent

Global sales of smartphones to end users totaled 344 million units in the second quarter of 2016, a 4.3 percent increase over the same period in 2015, according to Gartner, Inc. Overall sales of mobile phones contracted by 0.5 percent with only five vendors from the top 10 showing growth. Among them were four Chinese manufacturers (Huawei, Oppo, Xiaomi and BBK Communication Equipment) and South Korea's Samsung. 

"Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year," said Anshul Gupta, research director at Gartner. In addition, the decline in sales of "feature phones" (down 14 per cent) bolstered the decline in overall sales of mobile phones in the second quarter of 2016 (see Table 1). 

All mature markets except Japan saw slowing demand for smartphones leading to a decline in sales of 4.9 percent. In contrast, all emerging regions except Latin America saw growth, which led to smartphone sales growing by 9.9 percent.

Source:  Gartner

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